Groen is your digital home where you can find household items in South Africa. Our variety, quality and knowledge ensure that we can safely and easily get the products to you. Any space can be given new life with unique products and signature pieces. This is a way to show your personal expression. It creates calmness, gives inspiration, builds identity and elevates any space from a generic room to a personal paradise.

Groen is jou digitale tuiste vir binnenshuise produkte in Suid-Afrika. Ons verskeidenheid, kwaliteit en kennis verseker dat ons die regte produk veilig en op ‘n eenvoudige wyse by jou sal uitkry. Unieke en kenmerkende produkte is die wyse waarop enige ruimte lewe kry. Dis ‘n manier om jou persoonlike stempel af te druk. Dit skep rustigheid, gee inspirasie, bou identiteit en verhef ‘n generiese vertrek tot ‘n persoonlike lushof

Who am I

Following his tertiary studies at The University of Pretoria, Cornel kicked off his career with a Key Accounts Manager position at Malanseuns. Over the next four years Cornel would manage the accounts of both Builders Warehouse (Nationally) and all the minor nurseries in the Western Cape Province. 

Following his resignation from Malanseuns, Cornel then, along with his prior business associate, John Sauer, founded and established ‘Swashbuckle’. A company that still supplies Builders Warehouse with succulents to this day. Cornel has since sold his share of the company and handed his responsibilities over to John, who is one of the highest acclaimed succulent growers in the country.

The concept for ‘Groen’ was sparked following a visit to Alan Van Niekerk of Cape Garden in Vredendal, The Western Cape and today Cornel’s focus resides in the development of his online store, ‘Groen’.

Wie is ek

Cornel het na universiteit begin werk by Malanseuns. Vir vier jaar was hy ‘n die rekeningbestuurder (“Key Account Manager”) vir beide Builders Warehouse landwyd – en al die kleinhandel kwekerye in die Wes-Kaap provinsie.

Hy en sy voormalige besigheids vennoot John Sauer het Swashbuckle begin- wat vandag vetplante / ‘succulents’ aan Builders Warehouse verskaf. Cornel het in tussen Swashbuckle verkoop en gelos in die hande van John Sauer wat die mees gesogste ‘succulent’ groeier in Suid-Afrika is.

Die idee vir Groen het ontstaan na ‘n besoek aan Alan van Niekerk by Vrendendal van Cape Garden in die Wes-Kaap.

Vandag fokus Cornel op sy aanlyn tuiste Groen.

Who am I

Ajay is the CEO and founder of Fio Capital and specializes as a wealth consultant while managing multiple teams across various industries. He began his professional career by starting his first company at the age of 17, which after two years had several departments established that together were turning notable profits.  

Over this time Ajay learned to guide continual business growth through a mix of his finance background, effective management and foresight. Since then he has worked with numerous high-profile clients and institutions, helping them develop actionable strategies to expedite financial growth

Wie is ek

Who am I

Juran is the Chief marketing officer within Fio Capital. He has a PHD in Communication and Reputation management and has 15 years of experience working on new brands, projects, lead campaigns and marketing and communication strategies.

Juran is a futurist and strategist and strives to hear each brand’s story, find out where they’re headed, what their dream is and together strategically determine how to achieve it. Juran likes to help businesses penetrate the market with the right message at the right time to the right people.  Juran is a prestigious educator, trainer and public speaker and love to share his ideas with other people.

Wie is ek